A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.

Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: acc

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add