'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
"It will be essential reading for anyone involved with qualitative market research." --David Barr, Director General of the Market Research Society "An ideal res