Key Marketing Concepts
| Author | : Mike Meldrum |
| Publisher | : |
| Total Pages | : 246 |
| Release | : 1995 |
| ISBN-10 | : 0333645634 |
| ISBN-13 | : 9780333645635 |
| Rating | : 4/5 (635 Downloads) |
Book Synopsis Key Marketing Concepts by : Mike Meldrum
Download or read book Key Marketing Concepts written by Mike Meldrum and published by . This book was released on 1995 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
