Killing Giants
| Author | : Stephen Denny |
| Publisher | : Penguin UK |
| Total Pages | : 263 |
| Release | : 2011-03-31 |
| ISBN-10 | : 9780141969398 |
| ISBN-13 | : 0141969393 |
| Rating | : 4/5 (393 Downloads) |
Download or read book Killing Giants written by Stephen Denny and published by Penguin UK. This book was released on 2011-03-31 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
