Managing Marketing Information (RLE Marketing)
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2014-09-15 |
| ISBN-10 | : 9781317645351 |
| ISBN-13 | : 1317645359 |
| Rating | : 4/5 (359 Downloads) |
Book Synopsis Managing Marketing Information (RLE Marketing) by : Nigel Piercy
Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
