This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and co

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulat

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, gr

This book is intended to assist managers newly assigned to meaningful international responsibilities those with established positions, but looking for a primer