This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous

The Routledge Handbook of Japanese Business and Management provides a comprehensive overview of management and business processes and practices in Japanese comp

Japan’s engagement with Western clothing, culture, and art in the mid-nineteenth century transformed the traditional kimono and began a cross-cultural sartori

A welcome addition to any reading list for those interested in contemporary Japanese society. - Roger Goodman, Nissan Professor of Modern Japanese Society, Univ

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti