Selling the Invisible
| Author | : Harry Beckwith |
| Publisher | : Business Plus |
| Total Pages | : 137 |
| Release | : 2000-10-15 |
| ISBN-10 | : 9780759521520 |
| ISBN-13 | : 0759521522 |
| Rating | : 4/5 (522 Downloads) |
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
