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Marketing Communication, Direct Marketing, Public Relation and Advertising
Language: en
Pages: 46
Authors: Veny Ari Sejati
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Type: BOOK - Published: 2018-06-07 - Publisher: GRIN Verlag

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Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course:
Marketing Communications
Language: en
Pages: 596
Authors: Ludi Koekemoer
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Juta and Company Ltd

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Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this t
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
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Pages: 640
Authors: Clarke L. Caywood
Categories: Business & Economics
Type: BOOK - Published: 2011-12-30 - Publisher: McGraw Hill Professional

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The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehen
Integrated Marketing Communications
Language: en
Pages: 216
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how differe
Marketing Communications
Language: en
Pages: 410
Authors: P. R. Smith
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher:

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One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing pro