Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course:
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this t
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehen
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how differe
One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing pro