Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi