This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensi

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcom

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of