Marketing Research
| Author | : Jan Wiid |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 282 |
| Release | : 2009 |
| ISBN-10 | : 070217744X |
| ISBN-13 | : 9780702177446 |
| Rating | : 4/5 (446 Downloads) |
Book Synopsis Marketing Research by : Jan Wiid
Download or read book Marketing Research written by Jan Wiid and published by Juta and Company Ltd. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
