Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haw

For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one'

Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than

This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example)