The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through