This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international comp

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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins w

Twenty-one contributions, presented by Alon (international business, Rollins College), integrate research relating Chinese economic transition to marketing, man