Marketing Research with SPSS
| Author | : Patrick De Pelsmacker |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 458 |
| Release | : 2010-02-22 |
| ISBN-10 | : 9780273732280 |
| ISBN-13 | : 0273732285 |
| Rating | : 4/5 (285 Downloads) |
Book Synopsis Marketing Research with SPSS by : Patrick De Pelsmacker
Download or read book Marketing Research with SPSS written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2010-02-22 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
