Authors Paul Polak and Mal Warwick describe their Zero-Based Design of starting from scratch to create innovative products and services tailored for the very po
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Y
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
This volume lays out the underlying logic of contemporary poverty governance in the United States. The authors argue that poverty governance has been transforme