Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an