Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influen

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications,

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written w