This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choi
Companies exist because consumers exists. Consumers Satisfaction (CS) is a driving force for organizations gearing up for thriving in the third millennium. The
Male and female consumers of different age groups display different buying behaviors, which makes it difficult for marketers to promote their products and servi
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awaren