Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Be

Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or

One part research studies, one part interviews and focus groups, and one part experience, this text provides practical guidance on preparing for and meeting wit

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g