Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical in

Inhaltsangabe:Abstract: The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer s l

Master's Thesis from the year 2010 in the subject Communications - Miscellaneous, , course: Master of Business Administration, language: English, abstract: ABST

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat