Today, behavioral economics has become virtually mainstream.

Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics. Its authors are all economists who share

This book examines the field of behavioral economics and provides insights into the following questions: ? Does utility bring happiness?? How do emotions and pe

In the last decade, behavioral economics, borrowing from psychology and sociology to explain decisions inconsistent with traditional economics, has revolutioniz

- Incorporates the latest experimental evidence from across economics, psychology and neuroscience to provide cutting-edge introduction for students. - Structur