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Language: en
Pages: 214
Narrowcasting Vs Broadcasting in Direct Response Television Advertising
Authors:
Julie A. Reece
Categories:
Type:
BOOK -
Published:
1988 -
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Language: en
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Advertising in the Broadcast and Cable Media
Authors:
Elizabeth J. Heighton
Categories:
Business & Economics
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BOOK -
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1984 -
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Language: en
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Advertising in the Broadcast Media
Authors:
Elizabeth J. Heighton
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Business & Economics
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BOOK -
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1976 -
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Language: en
Pages: 0
Direct Response Television
Authors:
Frank R. Brady
Categories:
Advertising media planning
Type:
BOOK -
Published:
1995 -
Publisher:
N T C Business Books
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Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price fo
Language: en
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Eicoff on Broadcast Direct Marketing
Authors:
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