Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? A

Networks and Markets argues that economists' knowledge of markets and sociologists' rich understanding of networks can and should be combined. Together they can

Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made availab

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine vario

In Markets from Networks, one of America's most influential sociologists unveils a groundbreaking theory of the market economy. Arguing that most economists use