New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional rese

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing