Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produc

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were