With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promo
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiven
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of
Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent eng