Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally relat

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally relat

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres