Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now rev

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a

"Learn the six psychological secrets behind our powerful impulse to comply." - cover.

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind