Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planni
Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH I
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account