For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior

In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet

Successfully managed product information for mass customization avoids disclosure of how these systems work. This is the first book to provide a holistic recogn

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and

The books that we choose to keep -- let alone read -- can say a lot about who we are and how we see ourselves. In My Ideal Bookshelf, dozens of leading cultural