The manual for digital product design and project management.

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product d

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This book provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designe

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The