The book covers the fundamental principles of product innovation and product management, which canbe applied to a wide range of product and service industries.

Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o

Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working prod