Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Lib

This book "is a 'how-to' guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and schoo

This unique annotated bibliography is a complete, up-to-date guide to sources of information on library science, covering recent books, monographs, periodicals