Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization o
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and ra
Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public r
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditi