From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core'

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and tr

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationsh