Risk management is a vital concern in any organization. In order to succeed in the competitive modern business environment, the decision-making process must be
Risks can be identified, evaluated, and mitigated, but the underlying uncertainty remains elusive. Risk is present across all industries and sectors. As a resul
Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As busi
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital