As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
This compendium offers a textured historical and comparative examination of the significance of locality or "place," and the role of urban representations and s
The spread of newly 'invented' places, such as theme parks, shopping malls and revamped historic areas, necessitates a redefinition of the concept of 'place' fr