In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefr
The time has gone by when any one man could hope to write an adequate text book of psychology. The science has now so many branches, so many methods, so many fi
John Maynard Keynes, then a rising young economist, participated in the Paris Peace Conference in 1919 as chief representative of the British Treasury and advis