With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its

This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topi

This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, produc

Todays socio-economic scenario is highly volatile and risky. To sustain the growth and development is a big challenge for various national economic entities. Af