Travel and Tourism Marketing

Travel and Tourism Marketing
Author :
Publisher : Cengage Learning
Total Pages : 320
Release :
ISBN-10 : 0538442859
ISBN-13 : 9780538442855
Rating : 4/5 (855 Downloads)

Book Synopsis Travel and Tourism Marketing by : Dotty Oelkers

Download or read book Travel and Tourism Marketing written by Dotty Oelkers and published by Cengage Learning. This book was released on 2006-01-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is more than just beautiful brochures. TRAVEL AND TOURISM MARKETING draws from the National Marketing Education Standards to deliver you the most up-to-date and industry-specific information available. No matter which branch of the tourism industry you're preparing for, get the best marketing textbook available with TRAVEL AND TOURISM MARKETING. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


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This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for