"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected

Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass m

Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digita

Salespersons occupy a vital position in most organizations yet they tend not to hold their profession in high esteem. According to the author of this book, unle

Most people love to buy but they hate being sold to. Salespeople who can "read" their customer's style and adapt to sell the way their customer wants to buy are