Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differenti
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to
Whether you are new to sales and business development or an experienced campaigner looking for new ideas, this book will guide you step by step through the sale
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenge
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business De