This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred a

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

This book examines the nature of service design and service thinking in healthcare and hospital management. By adopting both a service-based provider perspectiv

This is a must-read for anyone trained in traditional process improvement or business architecture. In surprisingly clear language this book lays out the essent

Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes