This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theorie

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to

This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisi