Endorsed by business leaders around the world this book is the essential guide for anyone who has to make s speech, give a presentation, attend a function or pr
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingu
“If you want to get booked to speak at Global Conferences of large multinational companies, there is no one better to learn from than Fredrik Härén. Apply t
Why does the world speak English? Why does every country at least pretend to aspire to representative government, personal freedom, and an independent judiciary
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.