Marketing hasn't changed and it never will. Most people fail at digital marketing because they don't grasp this concept. A lot of businesses waste their time po
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuabl
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition
"You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them.