An entertaining, informative and educational tour through the most basic unit of communication--type. Explains in every-day laymen's terms what type is, how to

Paperback edition

Explains what type is, demonstrates how to select it, and examines its use in printed communication.

Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, wh

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. St