Examples of the best practices.

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engageme

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st cent